October 18 - Look Good...Feel Better®

In 1987, a physician asked former Personal Care Products Council President Ed Kavanaugh how he could organize a “makeover” for a woman in cancer treatment who was experiencing dramatic appearance side effects. The woman was so depressed and self-conscious she would not venture outside her hospital room. Kavanaugh made some calls and was able to provide cosmetics and a cosmetologist – and the makeover transformed not only the woman’s look, but her outlook as well. She felt happier, less burdened and laughed for the first time in weeks.


With such a profound result, the Personal Care Products Council recognized the opportunity for its industry to help more women maintainconfidence and self-esteem. Kavanaugh presented the idea to the Personal Care Products Council membership — the nation’s cosmetic industry leaders — who immediately offered funding and cosmetics. The American Cancer Society (ACS) enthusiastically joined the effort, providing a vital national network to assist women seeking information and access to the program. Finally, the Professional Beauty Association, National Cosmetology Association (PBANCA) signed on as the third collaborator, encouraging its member cosmetologists to volunteer their services. The program — dubbed “Look Good…Feel Better®” — launched with two groups workshops at Memorial Sloan-Kettering Cancer Center in New York and Georgetown University’s Lombardi Cancer Center in Washington, D.C., in 1989.


Today, Look Good…Feel Better® group programs are held in every state, the District of Columbia, and Puerto Rico using products donated by Personal Care Products Council member companies. Teen and Spanish programs, self-help mailer kits, online support, and a 24-hour hotline are also offered — as well as numerous independent licensed international Look Good…Feel Better affiliate programs across the globe.



Look Good...Feel Better® is a free nationwide program helping women with appearance-related side effects of cancer treatment. Workshops include instruction in skin care and makeup application; a complimentary makeup tool kit filled with donated products from the cosmetic industry; practical tips and instruction on wigs, head coverings, and nail care.


Look Good...Feel Better® is non-medical, brand-neutral public service program that teaches beauty techniques to cancer patients to help them combat the appearance-related side effects of cancer treatment. Look Good…Feel Better® group programs are open to all women with cancer who are undergoing radiation, chemotherapy or other forms of treatment. In the United States alone, 700,000 women have participated in the program, which now offers 8,700 group workshops nationwide in more than 2,500 locations.

Thousands of volunteer beauty professionals support Look Good…Feel Better®. All are trained and certified by the Personal Care Products Council Foundation, ACS, and PBA/NCA at local, statewide and national workshops. Other volunteer healthcare professionals and individuals also give their time to the program


 
In the beauty guide, you will find a step-by-step guide to makeup, skin care, nail care, wigs, and head coverings.  Look Good…Feel Better® is a free, non-medical, brand-neutral program dedicated to helping you look as good as possible during chemotherapy, radiation, and other cancer treatments. Most changes in your appearance are temporary, but we believe it is important to provide you with tips and techniques that will help you look better today.


If you or someone you love needs assistance in this area, please use the program locator at the bottom of the webpage to find a program near you.



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Sources: http://www.lookgoodfeelbetter.org/