Join My Village channels the power of online communities to help real communities in Malawi ignite hope, inspire action, and create lasting change. General Mills is ready to donate up to $500,000 to empower women and girls through CARE’s work – and your actions and donations will make it happen. $300,000 is already working hard in approximately 75 villages in the Kasungu region of Malawi. The remaining $200,000 is waiting to be unlocked by you!
By taking part in a variety of simple online activities, you can help ensure that the full investment is made. Joining a village team, answering a quiz question, and inviting friends to be part of Join My Village are all ways that you can unlock General Mills donation dollars, up to a total of $250,000 across all ten village teams. You can also make a direct donation and double your impact because General Mills will match personal donations, dollar-for-dollar, up to another $50,000 in total.
All funds raised go straight to Malawi to support CARE’s proven approaches to fighting poverty, including the establishment of village savings and loan associations (VSLAs) and increasing access to education for girls.
Join My Village features 10 different Malawi villages on its web site. Basic facts, from population to key challenges and goals, are displayed to provide a snapshot of what life is like in each village. You have the opportunity to align with one of the featured Malawi villages and track its progress by joining a village team.
Each village team has a Contribution Goal of $30,000. General Mills donation dollars may be “unlocked” by engaging in simple online activities, such as:
- Answering a quiz question $1
- Joining a village team $1
- Inviting friends to join $1
Up to $5 per person, per day can be unlocked, and you can return each day to unlock more dollars until your village team’s Contribution Goal is reached. You can double your impact - until May 15, each activity is worth $2. for your chosen village!
Take a few minutes to watch the video and visit the website. This is a fun and easy way to be part of the ripple effect of change. You help someone and then they help someone and so on and so on!
Source: Join My Village
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